Question : Which of the following is NOT a demographic factor used in market segmentation?
Option 1: Age
Option 2: Gender
Option 3: Lifestyle
Option 4: Income
Correct Answer: Lifestyle
Solution : The correct answer is (c) Lifestyle.
Lifestyle is not a demographic factor used in market segmentation. Demographic factors are characteristics related to a person's demographics or statistical attributes, such as age, gender, income, and education. These factors provide insights into the observable and quantifiable traits of individuals or groups. While lifestyle is an important segmentation criterion, it falls under psychographic segmentation rather than demographic segmentation. Lifestyle is a psychographic factor rather than a demographic factor. Lifestyle segmentation considers people's interests, values, activities, and opinions as a basis for market segmentation. It focuses on understanding the psychographic profiles of individuals or groups.
