Design
Question : Why were the debates of the Constituent Assembly significant in the making of the Indian Constitution?
Option 1: They provided a platform for discussing the design of the national flag
Option 2: They helped in deciding the official language of India
Option 3: They played a crucial role in shaping the provisions and principles of the Constitution
Option 4: They were important for deciding the national anthem
Correct Answer: They played a crucial role in shaping the provisions and principles of the Constitution
Solution : The debates of the Constituent Assembly were significant because they played a crucial role in shaping the provisions and principles of the Indian Constitution. These debates provided a platform for discussing and deliberating on various aspects of the Constitution, ensuring a comprehensive and inclusive document.
Question : Comprehension:
In the following passage, some words have been deleted. Read the passage carefully and select the most appropriate option to fill in each blank. Heat exhaustion can be a recreational hazard, (1) ______ for athletes playing sports outdoors (2) ______ wearing heat-trapping clothing and gear when temperatures are high, (3) ______ as the case in American football. Small studies (4) ______ aimed to design more (5) ______ football uniforms. Question: Select the most appropriate option to fill in the blank number 3.
Option 1: rather
Option 2: so
Option 3: such
Option 4: that
Correct Answer: such
Solution : The correct choice is the second option.
Explanation: The sentence structure suggests that it's referring to a situation or condition where heat-trapping clothing and gear are worn in high temperatures. Such is used to denote a specific circumstance or condition, emphasising the nature of the scenario. In this case, it points to the situation where athletes wear heat-trapping clothing, particularly in the context of American football.
Therefore, the correct answer is such.
Question : It refers to that part of a brand which cannot be spoken but can be recognise in the form of sign, symbol or design. Which concept is highlighted in the given statement?
Option 1: Brand name
Option 2: Brand mark
Option 3: Trade mark
Option 4: None of the above
Correct Answer: Brand mark
Solution : Brand mark refers to that part of a brand which cannot be spoken but can be recognised in the form of sign symbol or design.
Hence, option B is correct.
Question : Statement 1: Marketing concept emphasizes building customer relationships through value creation.
Statement 2: Selling concept focuses on understanding customer needs to design better products.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept indeed emphasizes building customer relationships through value creation. It involves understanding customer needs and preferences, creating valuable products or services that meet those needs, and delivering value to customers to establish and maintain long-term relationships.
Statement 2 is false. The selling concept does not primarily focus on understanding customer needs to design better products. The selling concept is more concerned with aggressive sales techniques and tactics to maximize short-term sales rather than focusing on product design based on customer needs.
Therefore, statement 1 is correct, and statement 2 is false.
Question : Comprehension: Read the given passage and answer the questions that follow. What if globally designed products could radically change how we work, produce and consume? Several examples across continents show the way we are producing and consuming goods could be improved by relying on globally shared digital resources, such as design, knowledge and software. Imagine a prosthetic hand designed by geographically dispersed communities of scientists, designers and enthusiasts in a collaborative manner via the web. All knowledge and software related to the hand is shared globally as a digital commons. People from all over the world who are connected online and have access to local manufacturing machines (from 3D printing and CNC machines to low-tech crafts and tools) can, ideally with the help of an expert, manufacture a customized hand. This is the case of the Open Bionics project, which produces designs for robotic and bionic devices. There are no patent costs to pay for. Less transportation of materials is needed since a considerable part of the manufacturing takes place locally; maintenance is easier, products are designed to last as long as possible, and costs are thus much lower. Question: Select the most suitable word from the passage which means ‘scattered’.
Option 1: collaborative
Option 2: shared
Option 3: customised
Option 4: dispersed
Correct Answer: dispersed
Solution : The fourth option is the correct choice.
The most suitable word from the passage that means "scattered" is "dispersed". This is evident in the phrase "geographically dispersed communities", which indicates that the communities are spread out or scattered across different geographical locations.
Therefore, the correct answer is dispersed.
Question : Case Study:
XYZ Footwear focuses on the various attributes of their shoes, such as design, comfort, and durability. They emphasize the tangible features of their products. What aspect of marketing is highlighted in this case?
Option 1: Place
Option 2: Promotion
Option 3: Product
Option 4: Price
Correct Answer: Product
Solution : The correct answer is (c) Product
XYZ Footwear is focusing on the tangible attributes of their shoes, such as design, comfort, and durability. The "Product" aspect of the marketing mix involves designing, creating, and presenting a product that meets the needs and desires of the target market. In this case, XYZ Footwear is emphasizing the characteristics and features of their shoes, which falls under the product aspect of marketing.
FreshTech Electronics releases an ad showcasing its new smartphone, highlighting its advanced features and design. Some customers, however, feel that the ad lacks innovation and is repetitive. What objection to advertising is presented here?
Option 1: Lack of Appeal
Option 2: Lack of Credibility
Option 3: Lack of Creativity
Option 4: Exaggeration and Deception
Correct Answer: Lack of Creativity
Solution : The correct answer is (c) Lack of Creativity.
Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and engaging way. If customers find the ad to be repetitive or lacking in creativity, it implies that the advertisement might not be effectively capturing their attention or providing new and exciting perspectives about the product. This objection emphasizes the need for creativity to make advertisements more appealing and interesting to the target audience.
Question : Which function of marketing is highlighted in the given statement? Statement: It involves taking decisions regarding features, design, shape, size appearance, etc., about the product.
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Packaging and labelling
Option 4: Branding
Correct Answer: Product designing and development
Solution : Product designing and development in waste taking decisions regarding features,design,shape,size,appearance,etc about the product. Design of product makes the product attractive to the target customers. A good design can improve our product and also give it a competitive advantage in the market.
Question : Which of the following statement is correct? Statement 1: Grading refers to determining of standard regarding size quality design weight in respect of a particular product. Statement 2: Standardization refers to ensure uniformity and consistency in output reducing the need for inspection testing and evolution of the products.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Statement 1 is false and statement 2 is true.
Solution : Grading refers to ensure that the product belong to a particular quality and higher prices could be realised to for better quality products. Standardization refers to ensure uniformity and consistency in output reducing the need for inspection testing and evolution of the products.
Hence, option D is correct.
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