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Question : Case Study:

ABC Appliances offers a range of home appliances with unique features and benefits. They believe in continuous product innovation and improvement. Which marketing concept is reflected in this case?

 

Option 1: Production Concept

Option 2: Selling Concept

Option 3: Product Concept

Option 4: Marketing Concept

Team Careers360 17th Jan, 2024

Correct Answer: Product Concept


Solution : The correct answer is (c) Product Concept

ABC Appliances focuses on continuous product innovation and improvement, emphasizing the development and enhancement of their products to meet the unique needs and preferences of their customers. The product concept is centered around creating high-quality, innovative, and

15 Views

Question : The White Revolution in India is associated with the production and development of:

Option 1: Wheat
   

Option 2: Milk and dairy products
    

Option 3: Pulses

  

Option 4: Horticultural crops

Team Careers360 24th Jan, 2024

Correct Answer: Milk and dairy products
    


Solution : The correct answer is (b) Milk and dairy products.

The White Revolution, also known as Operation Flood, was a dairy development program initiated in India in the 1970s. The program aimed to increase milk production and make India self-sufficient in milk and

19 Views

Question : Statement 1: Marketing concept focuses on creating value and building customer loyalty.

Statement 2: Production concept emphasizes understanding customer preferences and needs.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Team Careers360 22nd Jan, 2024

Correct Answer: Statement 1 is correct, and statement 2 is false.


Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is correct. The marketing concept does indeed focus on creating value for customers and building customer loyalty. It involves understanding customer

8 Views

Question : Case Study:

A company believes that a strong sales and promotional effort is necessary to generate sales, even if it means pushing products onto customers. This philosophy reflects the:

 

Option 1: Marketing Concept

Option 2: Societal Marketing Concept

Option 3: Production Concept

Option 4: Selling Concept

Team Careers360 12th Jan, 2024

Correct Answer: Selling Concept


Solution : The correct answer is (d) Selling Concept.

The Selling Concept is a marketing philosophy that emphasizes aggressive selling and promotional efforts to convince customers to purchase a company's products or services. It focuses on sales transactions rather than understanding and addressing customer needs. The

5 Views

Question : Case Study 5:

EFG Manufacturing is a company that produces consumer goods. The management team at EFG wants to implement a robust control system to improve productivity and optimize resource utilization.

Question:

How can EFG Manufacturing benefit from an effective control system?

 

Option 1: By increasing employee turnover.

Option 2: By raising production costs.

Option 3: By optimizing resource utilization.

Option 4: By reducing market competition.

Team Careers360 14th Jan, 2024

Correct Answer: By optimizing resource utilization.


Solution : The correct answer is (c) By optimizing resource utilization.

An effective control system can benefit EFG Manufacturing by optimizing resource utilization. Control systems help monitor and regulate the company's processes, activities, and operations to ensure they are aligned with established goals and

7 Views

Question : Case Study:

ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?

Option 1: Production Concept

Option 2: Selling Concept

Option 3: Marketing Concept

Option 4: Societal Marketing Concept

Team Careers360 19th Jan, 2024

Correct Answer: Marketing Concept


Solution : The correct answer is  (c) Marketing Concept

The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the

12 Views

Question :  Read the following text and answer the questions.


The world is becoming global rapidly. The national boundaries have become less significant with the interlinked effects of technology, information flows, and investment mobility. Human knowledge, particularly in the sphere of science and technology, is now growing at a pace that was indeed unthinkable even two decades ago.
The comparative advantage of a nation will be more and more influenced by its capacity to generate, absorb, adapt, and assimilate new technologies into the production process. If liberalization and globalization are not to create islands of prosperity surrounded by vast sea destitution, there has to be a firm commitment to human resource development and to the continuous upgrading of human skills and capabilities in the fast-changing world that we live in. The Indian policymakers are fully committed to building a society that is technologically sophisticated, economically progressive, and socially just, and humane.

The impact of globalization on education is now being felt in India. Indian entrepreneurs are also now investing in education. In the process of privatization of higher education in India, many good institutions have come up and have met the increasing demand for higher education mainly in the area of engineering, business administration, and medical education. But this process has also led to the mushroom growth of low-quality institutions without proper infrastructure, However, the expansion of higher education in India has resulted in increasing access to higher education even in rural areas of the country. In this process, Human Resource Development is taking place at a faster speed as compared to the earlier stage when the opportunities for higher education were limited. Globalization has promoted information technology in India. Indian students have excelled in the area of information technology over many other countries. Development taking place in the developed countries become available to Indian students, scholars, and practitioners through regular contacts and modern technology.

Question:
Choose the antonym of 'promote'.

 

Option 1: upgrade
 

Option 2: obstruct
 

Option 3: cherish
 

Option 4: bane

Team Careers360 15th Jan, 2024

Correct Answer: obstruct
 


Solution : The correct answer is option 2.

Explanation:

Obstruct is the correct answer.

Promoted means to actively support or encourage (a cause, venture, etc.); to advance the progress of.

- Obstructed means to be or get in the way of (an opening, path, road, etc.).

The

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