Film, Television, Digital Video Production
Question : Assertion: Marketing management is the application of various marketing techniques and principles.
Reason: Marketing management is solely concerned with production processes.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. Marketing management involves the application of various marketing techniques and principles. It encompasses planning, organizing, implementing, and controlling marketing activities to
Question : Which of the following is an example of a marketing objective?
Option 1: Increasing brand awareness by 20% within six months
Option 2: Reducing production costs by 10% annually
Option 3: Hiring five new sales representatives
Option 4: Expanding into five new markets
Correct Answer: Increasing brand awareness by 20% within six months
Solution : The correct answer is (a) Increasing brand awareness by 20% within six months.
A marketing objective is a specific and measurable goal that a company sets to achieve through its marketing efforts. It provides a clear target or
Question : It fills the gap by carrying goods from place of production to place of consumption. Which function of marketing is highlighted in the given statement?
Option 1: Customer support service
Option 2: Transportation
Option 3: Physical distribution
Option 4: None of the above
Correct Answer: Transportation
Solution : Transportation fields this place gap by carrying goods from place of production to place of consumption. Transportation includes decisions like choice of mode of transportation and other related aspects.
Hence, option B is correct.
Question : Statement 1: Marketing concept aims to achieve customer satisfaction and long-term profitability.
Statement 2: Production concept prioritizes understanding customer preferences and needs.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does aim to achieve customer satisfaction and long-term profitability. It involves understanding and meeting customer needs
Question : Case Study:
A company focuses on aggressive sales and promotional efforts to sell its products. They believe that customers will not buy enough unless the company undertakes a substantial selling and promotion effort. This philosophy reflects:
Option 1: Marketing Concept
Option 2: Societal Marketing Concept
Option 3: Selling Concept
Option 4: Production Concept
Correct Answer: Selling Concept
Solution : The correct answer is (c) Selling Concept.
The Selling Concept is a marketing philosophy that emphasizes aggressive sales techniques and promotional efforts to convince customers to buy a company's products or services. The belief underlying this concept is that customers typically won't buy enough
Question : Statement 1: The societal marketing concept integrates ethical and social considerations into marketing decisions.
Statement 2: The production concept focuses on producing goods without considering customer preferences.
Correct Answer: Both statements are correct.
Solution : The correct answer is (a) Both statements are correct.
Statement 1 is correct. The societal marketing concept indeed integrates ethical and social considerations into marketing decisions. It emphasizes not only meeting customer needs but also considering broader social and ethical concerns in
Question : Case Study: LMN Ventures - Financing Innovation and Research
LMN Ventures is a research-driven technology company aiming to innovate and develop cutting-edge products. The company is exploring various sources of business finance to support its research and development endeavors.
Questions : Business Finance and Research
Why might LMN Ventures need external financing for its research and development initiatives?
Option 1: To reduce employee turnover
Option 2: To fund marketing campaigns
Option 3: To minimize production costs
Option 4: To support costly innovation projects
Correct Answer: To support costly innovation projects
Solution : The correct answer is (d) To support costly innovation projects
LMN Ventures might need external financing for its research and development (R&D) initiatives primarily to support costly innovation projects. Research and development involve significant investments in terms of resources, technology, talent,
Question : A business that produces a well-known toy brand has a solid market reputation. Production, Marketing, Finance, Human Resources, and Research and Development are all handled by various divisions. Recently, it has considered expanding into the production of a new line of electronic toys for which a new market is growing in order to capitalise on new commercial opportunities while also utilising its brand name. The organisational structure that the business should use is:
Option 1: Functional structure
Option 2: Formal Organisation Structure
Option 3: Divisional structure
Option 4: Informal Organisation Structure
Correct Answer: Divisional structure
Solution : In a divisional structure, people are grouped together based on the product or service they provide, not the work they do. For example, a large corporation such as General Electric has divisions for electronics, transportation, and aviation, each with its own team of accountants,
Question : A chain of coffee shops called Coffee Corporation operates in 3 Indian states. It has expanded thanks to its efficient organisational structure, despite pressure from rivals in the domestic market. The business is divided into four departments: Sales, Brand Management, Supply Chain Management, and Purchase and Production. Because staff become experts in their respective fields thanks to this arrangement, operations have become more efficient. Due to the concentration being on a certain set of abilities, they could receive specialised training. Identify the Coffee Corporation's corporate structure.
Correct Answer: Functional structure
Solution : Functional structure is the classification of related jobs into separate departments. Hence, the correct option is 1.
Question : Which objective of government budget is highlighted here? The taxation and government spending helps to Set up production unit in the economically backward areas.
Option 1: Management of public enterprises
Option 2: Economic growth
Option 3: Reducing regional disparities
Option 4: Employment generation
Correct Answer: Reducing regional disparities
Solution : Under Reducing regional disparities, the government aims to reduce such disparities with the help of setting up such industries in the economically backward areas. Taxation and expenditure policy helps to achieve this objective. Hence Option C is correct.
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