Question : Case Study:

A company believes that the key to success lies in achieving customer satisfaction and building long-term relationships. They aim to understand customer needs and deliver superior value. This philosophy aligns with:

Option 1: Production Concept

Option 2: Selling Concept

Option 3: Marketing Concept

Option 4: Product Concept

Question : Comprehension:
In the following passage, some of the words have been deleted. Read the passage carefully and select the correct answer for the given blank out of the four alternatives.
As an industrial solvent, pyridine is used in a (1)_________ range of manufacturing processes. It is also a by-product of coking coal, a crucial (2)_____ for steel production. The Tees area was home to both steel and chemical (3)_______ and the discharge of contaminated effluent (4)_______ the river and surrounding wetlands has been (5)________ practice, often with minimal or no treatment.

Question:
Select the most appropriate option to fill in the blank number 3.

Option 1: fabrication

Option 2: industries

Option 3: monopoly

Option 4: salutation

Question : Statement 1: By integrating and automating all business processes, computerised accounting system benefits all firms.
Statement 2: These tasks could include production, inventory management, sales, and financing.

Option 1: Both the statements are true

Option 2: Both the statements are false

Option 3: Statement 1 is true and statement 2 is false

Option 4: Statement 1 is false and statement 2 is true

Question : The Index of eight core Indian industries is a production index prepared by CSO and is considered to be the lead indicator of the industrial performance in India. Which of the following industries is not treated as a core industry for calculating this index?

Option 1: Fertilisers

Option 2: Information technology

Option 3: Cement

Option 4: Natural gas

Question : Case Study:

XYZ Electronics invests in building a strong brand for their products, leading to increased customer loyalty and higher perceived value. Which advantage of branding is demonstrated in this case?

Option 1: Increased Production Efficiency

Option 2: Enhanced Consumer Trust

Option 3: Lower Product Costs

Option 4: Reduced Marketing Expenses

Question : Case Study 9: Women Entrepreneurship

Mrs. Sharma, a highly motivated and skilled woman, started her own clothing boutique. She sources clothing and accessories from local artisans and promotes traditional craftsmanship, empowering women from rural areas to become financially independent.

Question:

How does Mrs. Sharma's boutique contribute to the empowerment of women?

Option 1: By hiring only male employees
   

Option 2: By promoting traditional craftsmanship
   

Option 3: By outsourcing production to other countries

Option 4: By focusing on high-profit margins

Question : Assertion: Marketing management aims to enhance customer satisfaction and loyalty.

Reason: Marketing management is solely about increasing the production of goods.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : Which of the following do not consist of top level management?

Option 1: President

Option 2: Vice president

Option 3: Chairman

Option 4: Production manager