Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does aim to create and maintain profitable customer relationships. It involves various activities like market research, product development, pricing strategies, distribution, advertising, promotion, and more, all with the goal of building and sustaining relationships with customers to drive profitability.

The reason is not the correct explanation. The reason incorrectly states that marketing management is exclusively focused on advertising and promotion. While advertising and promotion are important components of marketing management, they are not the exclusive focus. Marketing management involves a broader spectrum of activities beyond advertising and promotion to create and maintain customer relationships.

In summary, both the assertion and reason are true, but the reason does not correctly explain the assertion.

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management involves various strategies and activities aimed at understanding customer needs, promoting products or services that meet those needs, and building strong relationships with customers to enhance satisfaction and loyalty.

The reason is not the correct explanation of the assertion. While production of goods is a part of marketing management, it is not the sole focus. Marketing management encompasses a broader range of activities, including market research, product development, pricing strategies, distribution, and promotion, all of which are aimed at understanding and satisfying customer needs to enhance satisfaction and build loyalty.

Correct Answer: Commercial paper

Solution : The correct answer is (d) Commercial paper

Commercial paper is a short-term debt instrument issued by corporations, typically with maturities ranging from a few days to a year. It is a common choice for businesses seeking short-term funds to finance various operational needs, including marketing initiatives in international markets. Commercial paper provides a cost-effective and efficient way to raise capital for short-term activities, making it suitable for funding marketing efforts in this context.

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does indeed focus on delivering customer value and satisfaction. It involves understanding customer needs and preferences, developing products or services that meet those needs, and delivering value to customers to satisfy them and build long-term relationships.

The reason is not the correct explanation. The reason incorrectly states that marketing management is solely about increasing sales volume. While increasing sales volume is a goal of marketing management, it's not the sole focus. The primary focus is on understanding and meeting customer needs and delivering value, which naturally leads to increased sales volume through customer satisfaction and loyalty.

In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion.

Hello aspirant,

After earning your BMS, you can choose to pursue an MBA in health care management.

Here below I am providing you with the name of some of the colleges you can opt for MBA in healthcare:

• Goa Institute of Management -Goa
• D.Y. Patil University- Navi Mumbai
• Jamia Hamdard University- Delhi
• Lovely Professional University-Punjab
• Tata Institute og Social Sciences-Mumbai

Thank you

Hope this information helps you.