Marketing Management
Question : A sales employee is allowed to give discount of to 12% by the marketing manager, where has finance power to offer discount up to 6%.Which principle of management is being violated her?
Option 1: Unity of direction
Option 2: Unity of command
Option 3: Subordination of individual interest to general interest
Option 4: Remuneration of employees
Correct Answer: Unity of command
Solution : According to this principle each subordinate should receive orders and be accountable to one and only one superior. The principle of unity of command is violated in the given case.
Hence, Option B is correct.
Question : Assertion: Marketing management aims to create and maintain profitable customer relationships.
Reason: Marketing management is exclusively focused on advertising and promotion.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Marketing management does aim
Question : Assertion: Marketing management aims to enhance customer satisfaction and loyalty.
Reason: Marketing management is solely about increasing the production of goods.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Marketing management involves
Question : Case Study 25:
MNO Enterprises is a leading company in the consumer goods sector planning to expand its operations globally.
Question :
To raise short-term funds for marketing its products in international markets, which money market instrument might MNO Enterprises use?
Option 1: Corporate bond
Option 2: Call money
Option 3: Treasury bill
Option 4: Commercial paper
Correct Answer: Commercial paper
Solution : The correct answer is (d) Commercial paper
Commercial paper is a short-term debt instrument issued by corporations, typically with maturities ranging from a few days to a year. It is a common choice for businesses seeking short-term funds to finance various operational needs, including
Question : Assertion: Marketing management focuses on delivering customer value and satisfaction.
Reason: Marketing management is solely about increasing sales volume.
The assertion is true. Marketing management does
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