Hi Merwin

PGD is not compulsory and it depends on your choice. Doing pgd will give you better career opportunities but there is no compulsion to do so . It depends on you that what you want to do .

You can reach the position of Marketing Manager with experience & skills which is required for the job. Here are a few of the skills every marketing manager needs to succeed:
Traditional marketing skills

    Writing and communication - Marketing managers need to write press releases, blogs, and advertising copy.
    Creativity - Many companies value creative thinking to build new campaigns with unique hooks.
    Negotiation - Media buying requires negotiating with vendors for a better price or placement.
    Budgeting - Marketing managers must stick to a budget and prioritize allocation across multiple channels.
    Planning and execution - Long term planning and follow through is crucial to launching marketing strategies on time.

Good Luck!

Hi,

If you aspiring to be a marketing manager then you must start working on your communication, relation ship building and negotiation skills. These are the 3 must have skill for a marketing manager.

A person who is good at selling or having convincing power is best fit for tbe job. 

You need not to be a MBA for landed up in a marketing manager job but now a days corporates prefers a MBA over a general graduate. If you have a degree from a top tier school you have more chances of skiping the hierarchy to be a marketing manager as soon as you step out of the college. 

Let me know stream you currently  perusing, so that I can guide you accordingly.

Now that you have completed your PG in marketing. There are many such courses and diplomas at the Post Graduation level. A number of Business Schools offer these advanced PG courses for Students and working professionals which enable them to avail the higher opportunities of a career in the early period of life. After having such PG Courses in your account you feel confident of getting good jobs and indeed, organizations prefer such candidates who have done more than the MBA.

Some of the other courses you can prefer are:

PGDMM (Post Graduate Development in Marketing Management)

Retail Management Diploma Sales and Marketing certified program MBA (Executive)

PGDCMM (PG Diploma in Capital Market Management)

CS (Company Secretary) PGDCA (PG Diploma in computer Applications)

CBM (Program in Certified Bank Manager)

CDS (Certified Derivatives Specialist Course)

CPCM (Certified Professional Contracts Manager) MDP (Management Development Program) FPM (Fellow Program in Management) PG Diploma in HRD CSR Auditor (CPI certified) CA (Charted Accountant) PGDRIM (PG Diploma in Risk and Insurance Management) GDPP (Graduate Diploma in Public Procurement) Certification in Financial Markets (Certified by NSE) DBA (Doctor of Business Administration) Certificate Course in Statistical Methods and Applications.

hope this helps.

All the best.

• monitoring and analysing market trends
• studying competitors products and services
• exploring ways of improving existing products and services, and increasing profitability
• identifying target markets and developing strategies to communicate with them.

• have knowledge of a wide range of marketing techniques and concepts
• be an excellent communicator
• be able to respond well to pressure
• think creatively
• be interested in what motivates people

To become a marketing manager you need to do atleast marketing in MBA and then you shall enter in this field. Also with experience, skills and knowledge you will definitely become a marketing manager but this is the defined path.

Good Luck.