Question : Statement 1: A good brand name should be easy to pronounce and remember.
Statement 2: A brand name's uniqueness and memorability are not important for consumer recall.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. A good brand name should indeed be easy for consumers to pronounce and remember to enhance brand recall and recognition.
Statement 2 is false. The uniqueness and memorability of a brand name are crucial for consumer recall. A distinctive and memorable brand name helps consumers remember the brand and differentiate it from competitors.
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