Question : Statement 1: A good brand name should be generic and easily understood across cultures.
Statement 2: A brand name's memorability and uniqueness are not important for brand recognition.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Both statements are incorrect.
Solution : The correct answer is (c) Both statements are incorrect.
Statement 1 is incorrect. A good brand name should ideally be distinct and memorable, not generic. While it's important for a brand name to be understood, it should also stand out and be unique.
Statement 2 is also incorrect. Memorability and uniqueness are crucial for brand recognition. A unique and memorable brand name helps consumers identify and remember the brand, which is fundamental for successful branding efforts.
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