Question : Statement 1: Channels of distribution refer to the path through which products reach customers.
Statement 2: Channels of distribution have no impact on the availability of products to customers.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Channels of distribution represent the various paths or routes through which products move from manufacturers to end-users or customers.
Statement 2 is false. Channels of distribution significantly impact the availability of products to customers. The choice and efficiency of distribution channels influence how quickly and effectively products are made available to consumers.
