Question : Statement 1: Channels of distribution refer to the path through which products reach customers.
Statement 2: Channels of distribution have no impact on the efficiency of product delivery.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Channels of distribution are the routes or paths through which products move from the manufacturer to the end-user or customer.
Statement 2 is false. Channels of distribution have a significant impact on the efficiency of product delivery. The choice and management of distribution channels directly affect how efficiently and effectively products are delivered to customers, affecting factors such as delivery time, cost, and accessibility.
