Question : Which of the following is an example of customer segmentation?
Option 1: Offering a discount to all customers
Option 2: Targeting a specific age group with a product
Option 3: Placing an advertisement in a general magazine
Option 4: Setting a uniform price for all products
Correct Answer: Targeting a specific age group with a product
Solution : The correct answer is (b) Targeting a specific age group with a product.
Customer segmentation refers to the process of dividing a broad market into distinct groups or segments based on specific characteristics or criteria. By doing so, companies can better understand and target their marketing efforts to cater to the unique needs, preferences, and behaviors of different customer segments. Targeting a specific age group with a product is an example of customer segmentation. Companies may identify and focus their marketing efforts on a particular age group that is more likely to be interested in and benefit from their product. This allows for more tailored marketing messages, product features, and promotional strategies to effectively reach and resonate with the intended customer segment.
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