Question : Which of the following is an example of behavioral segmentation?
Option 1: Segmenting customers based on their geographic location
Option 2: Segmenting customers based on their income level
Option 3: Segmenting customers based on their buying patterns
Option 4: Segmenting customers based on their education level
Correct Answer: Segmenting customers based on their buying patterns
Solution : The correct answer is (c) Segmenting customers based on their buying patterns.
Behavioral segmentation is a marketing strategy that involves dividing a market based on customers' behaviors, actions, and interactions with a product or service. It focuses on understanding how customers behave, what actions they take, and how they respond to marketing efforts. Segmenting customers based on their buying patterns is an example of behavioral segmentation. This approach considers factors such as frequency of purchases, brand loyalty, purchase occasion, benefits sought, usage rate, and other behavioral variables to identify distinct customer segments with similar purchasing behaviors.
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