which subjects are necessary for brand management?
Dear Mansi Chauhan,
Brand Management is a specialisation, ususally done at the postgraduate level, that is, MBA or PGDM. You can do a bachelor's degree in management, for example, BBA or BMS for which you need to pass 10+2 in any stream like PCB, PCM or Humanities or Commerce. There are entrance tests like IPU-CET for Guru Gobind Indraprastha University and DU-JAT for Delhi Univeristy's BBA programmes. Other deemed universities like Symbiosis ar Amity conduct thier own entrance tests.
Another option is to do a bachelor's degree with good marks and go for MBA entrances like CAT or MAT and take up MBA with specialisation in brand management or brand marketing. All the best!
Dear Mansi,
Brand management courses enable students to understand the consumers' needs, and then develop a brand in such a way, that it finds a permanent place in the consumers' mind. So the subjects needed for Brand Management includes
Market Research
Principles of Brand Management
Consumer Demand
Brand Research and Valuation
Market Trend Analysis
Promotion of Brands
Brand Launch and its Unique Selling Point (USP)
Marketing and Advertising
Packaging and Distribution
Brand Promotion.
Wishing you all the Best !



.jpg)

