Question : Psychographic segmentation is based on:
Option 1: Geographic location
Option 2: Customer income
Option 3: Personality traits and lifestyle
Option 4: Customer age
Correct Answer: Personality traits and lifestyle
Solution : The correct answer is (c) Personality traits and lifestyle.
Psychographic segmentation is a marketing technique that involves dividing a market based on consumers' psychological characteristics, such as their personality traits, values, beliefs, interests, attitudes, and lifestyle. This segmentation approach goes beyond demographic factors and focuses on understanding consumers at a deeper level to target specific psychographic profiles. By considering psychographic factors, marketers can create more personalized and targeted marketing messages and offerings that resonate with the unique preferences and motivations of different consumer segments.
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