Online Marketing Courses & Certifications

Mobile marketing is a multi-channel, digital marketing approach that employs the internet, text messages, emails, MMS, social networks, and applications to connect with an intended audience using smartphones, tablets, and other mobile devices. The University of California, Irvine developed the Mobile Marketing, Optimization Tactics, and Analytics certification course, which is delivered by Stephane Muller, a Certified Instructor, and made available by Coursera for individuals who are interested in understanding the principles and strategies of mobile marketing to work as professional digital marketers.

Mobile Marketing, Optimization Tactics, and Analytics online course comprise 1 week of digital lessons that begin with an introduction to mobile marketing and proceed on to the concepts and tactics that provide individuals with the data they need to promote engagement, increase revenue, and comprehend website data. With Mobile Marketing, Optimization Tactics, and Analytics online classes, individuals will have acquired skills useful for creating marketing plans.

In any business, email is now considered the most formal way of communication. 

Email Etiquette online course focus on teaching the participants to produce efficient business emails that will assist them with their communication in achieving the intended objectives.

Email Etiquette online certification is designed by TCS iON, an essential element of Tata Consultancy Services that allows universities, government bodies, and organisations to be more functional in their talent acquisition process, learning, skill training, and overall business operations. The course will cover every aspect of creating a professional email and implementing best practices to put the message into action.

Email Etiquette online training begins with the basic structure of an email and how it reflects professionalism.  The course aims to teach participants everything they need to understand to write an appropriate and effective email, as well as how to avoid sending out emails that are confusing and open to misinterpretation. Participants will learn the significance of a subject line and how to use it at the conclusion.

Branding and Customer Experience are two such concepts that have been part of every organization that is either producing or providing services to the customers. These are the foundational concepts that must be considered and worked upon constantly for better results. Branding is the unique name and symbol of an organization that separates it from the rest of the competitors or companies. While customer experience is the process of surveying, interacting, and enhancing customer interaction with the organization. Though these two processes have different functionaries, the course of  Branding and Customer Experience shall interlink the two processes and will help the candidate broaden their knowledge and skills. 

Branding and Customer Experience training is delivered by the IE Business School on the online learning platform Coursera. They will be trained through videos, reading material, quizzes, and a capstone project. This is a 1-week course with flexible deadlines and the classes for the same will be completed within the time frame of 10 hours. The candidates opting for the certification mode will get Branding and Customer Experience certification by IE Business School and Coursera at the end of the course. 

Also, Read

• Advanced Management Certification in Transformational Customer Experience Management
• Executive Development Programme in Managing Products and Branding

E-commerce Marketing using Shopify Course is an online short certification provided by Board Infinity which is a digital educational platform for the learners who want to get certified in various aspects of data science and digital marketing. E-commerce Marketing using Shopify Online Course aims at imparting the candidates a clear understanding of e-commerce marketing using Shopify.

Administered by Board Infinity, E-commerce Marketing using Shopify Programme is designed for the beginner and intermediate level learners enabling them to equip with the fundamental and advanced skills and techniques of e-commerce marketing and e-business marketing and monetization using Shopify and WordPress.

A Complete Affiliate Marketing Course is an online programme on Affiliate Marketing designed by experienced industry experts for beginner and intermediate level students. Through the programme, the students will build marketing skills and expertise and get placed in better career options with the certification provided by Board Infinity. The curriculum of A Complete Affiliate Marketing Course Online Training will equip the learners with a thorough understanding of the various digital marketing platforms for advertising and creating marketing strategies to bring traffic and visibility. 

A Complete Affiliate Marketing Course Programme will guide the students on marketing and will introduce them to different tools and techniques such as Google Display Network, Semrush, Google Keyword Planner and many more. 

The surge in digitalisation backed by advancements in the telecom sector has changed the entire global business scenario. Every business, small, medium, large or multinational, is constantly engaged in adapting and improvising with the rapid changes that the wave of digitalisation has brought along. And amidst all these, traditional marketing has witnessed a paradigm shift with the strong and promising role of digital marketing in the prevailing scenario.

With the shift from traditional brick-and-mortar showrooms to online, virtual stores, digital marketing plans and strategies have assumed great significance. It is observed that, for any business to compete, sustain as well as thrive in this era backed by digitalisation, it is highly relevant to create and implement digital marketing strategies using various innovative tools and techniques that the area has to offer. 

The Digital Marketing for Business Growth by Indian Institute of Management Bangalore (IIMB) has been designed to equip the participants with valuable insights on various dimensions of digital marketing. The programme aims at disseminating information on the use of innovative tools and techniques like social media marketing, web analytics, content strategy, influencer outreach and digital marketing budget, to assist the participants in creating and implementing digital marketing campaigns for the successful growth of their businesses.

Leveraging Resources for Organization Excellence course is a 5 days programme that is made by the Indian Institute of Management, Shillong. This course teaches that in this dynamically changing scenario, how enterprises want rapid returns on investment by showing a preference of convenience when compared to price. 

Leveraging Resources for Organization Excellence training explains that resources management is about managing the different aspects of supply chain management like information related to products or funds. The resources management course will help improve efficiencies by enhancing innovation and cutting costs. Through this training programme, the students shall be introduced to all the topics of resource management that can improve the overall health of an organisation, and its supply chain efficacy. 

The Enhancing Sales Force Performance Training Course is a specialized course that focuses on the contemporary advancements in the salesforce and sales management domain. The course will cover the analytical aspects of sales management frameworks along with their practical applications.

The Enhancing Sales Force Performance Course is designed and developed by the expert faculty of the Indian Institute of Management Ahmedabad. The classes will be delivered through lectures, discussions, exercises, and case studies. The course is particularly suitable for managers with managerial skills and experience. 

The Strategic analysis for competitive advantage by IIM Bangalore provides adequate knowledge of critical decision-making skills. Candidates will assess the changing business trends and moves of their competitors for business growth after learning through this programme. The duration of this course is five days. Participants will be able to learn all the necessary information through the online mode of this programme only. 

The Strategic analysis for competitive advantage by IIM Bangalore provides candidates with vast job opportunities. Students can enhance their resume, portfolio or CV with the certification offered by the institution on the completion of the programme. The course curriculum is designed by expert faculty members. The contents of the course will give the students the necessary knowledge required for being a professional in the field. The course offered by the Indian Institute of Management of Bangalore is a self-paced learning course. 

The ‘Pricing to drive Profits’ course is developed for the students to learn about the different aspects and principles of pricing that impact the business development process of the firm. This program is provided by the Indian Institute of Management Calcutta for students who are interested in learning about the fundamentals of pricing.

The course director for this management development program is Prof Ritu Mehta from the department of marketing at IIM Calcutta. The students of this training program are engaged with concepts of pricing strategies that enhance the business management techniques for growth while analyzing the pros and cons of the various pricing techniques, and models to identify the economic and behavioral foundation of pricing. This marketing management course enables the students to gain a comprehensive understanding of the concepts through lectures, discussions, videos, exercises, and case studies. The ‘Pricing to drive Profits’ program ensures the students with a practical learning experience with the pricing simulation exercises.

With the introduction of Artificial Intelligence, the scenario of innovation has undergone a huge change and still continues to shift. The market has to face new problems as the ways of both innovation and invention have changed rapidly. Machine Learning as well as 3D printing has posed new challenges not just for the companies in general but to the whole industry.

Although innovation itself has gotten easier, management of the company has gotten that much tougher opening up opportunities for new and more skilled managers in the industry. Leading Innovation in Digital Era is a course that provides the candidates with the skills they require to make it as a current successful manager in this domain.

Equipped with case studies, lectures from the experts of the sector and Analytical framework, the course provides not just strategies but also insights into the problems faced and their solutions. It covers the processes one will address and through practice gain practical experience of how to do it.

The marketing applications of machine learning and artificial intelligence course is a residential programme developed by the Indian Institute of Management, Calcutta, the only Business School in India to be a part of CEMS or The Global Alliance in Management Education. The digital skill gap is growing exponentially and learning an ever-growing number of fundamental skills is necessary if one wants to stay on top of the game.

Machine learning and artificial intelligence especially, are fundamentally going to change your role as a manager or marketer. The marketing applications of machine learning and artificial intelligence course will help the participants learn the tools, techniques, and methods of AI and machine learning to be much faster and make use of much bigger data sets. Participants will be able to make predictions, correlations and understand which efforts give the highest return on investment.

The marketing applications of machine learning and artificial intelligence classes will be held at Management Development Centre (MDC), IIM, Calcutta Campus. The marketing application of machine learning and artificial intelligence programme involves case studies, group activities, lectures by IIM, Calcutta faculties for a better understanding of the syllabus.

The Marketing Tools for Digital Media and Platforms (Online) Certification Course is a specialized course that discusses the modern tools used for digital media platforms and social media marketing campaigns. The live online programme is suitable for young entrepreneurs who wish to excel in the field of digital marketing.

The Marketing Tools for Digital Media and Platforms (Online) Training Course is designed and developed by the expert faculty of the Indian Institute of Management Ahmedabad. The course will be delivered primarily through case studies along with exercises, presentations, data analysis, and interpretation.

After completing the 5 day long course through expert pedagogical tools, all learners will be rewarded with a Marketing Tools for Digital Media and Platforms (Online) Certification by IIMA.

Many companies are shifting their attention to digital marketing to cut costs and increase their reach due to the deadly coronavirus pandemic. Marketing in the Digital World programme by IIT Kharagpur will help you survive in the digital world by utilising the correct tools and technologies available in the market. 

With the help of this course, you can create a robust online presence and make more connections. 

Besides, Marketing in the Digital World course explores the marketing of products and services using digital technologies, to build sustainable customer interactions and promote businesses. Several small businesses and entrepreneurs can use this advanced form of marketing to increase their visibility. 

This course highlights digital marketing as a smart sales and marketing strategy for accelerating growth and revenue.

Vinod Gupta School of Management, along with IIT Kharagpur, offers a Marketing in the Digital World course aimed at professionals, MSMEs, and budding entrepreneurs. 

The online programme will help them build digital resilience by teaching them how to adopt new marketing concepts and tools seamlessly. Take this course to learn and implement appropriate marketing strategies for your company.

The Sales Management online programme by NIIT is specifically designed to develop a pool of competent Sales Officers. The ICICI Sales Academy (SA) has created this virtual course in collaboration with the NIIT Institute of Finance, Banking and Insurance (IFBI).

During the Sales Management certification programme, you will learn about customer service, various banking deposit systems, and banking regulations. You will also build highly favourable skills such as selling, English Communication, and basic grooming.

NIIT’s Sales Management online training will impart in-depth knowledge through multiple pedagogies. These include case studies, online tests, gaming modules, role plays, real-time doubt clarification, live online classes, e-learning, hands-on exercises, online community, guided practice, etc.

The Certificate in Sales Management online course also offers you an opportunity to interact with ICICI Bank’s senior management. You also get on-the-job training with a stipend. The programme brings you an assured on-rolls job with ICICI Bank as a Sales Officer on completion.

Also Read:
Sales Certification Courses

Synergies are mutually beneficial collaborations and interactions between different functional domains that work together to generate profits in an industrial firm. Synergies are essential for the working of manufacturing firms where various departments need to work together to achieve the goals of the organisation. In such organisations, synergies act as the driving force.

Synergistic operations and techniques play a vital role in improving the influence and efficiency of organisations. Professionals need to understand synergistic functions to utilise the resources of their organisations and improve cash flow in their organisations. They aid managers in effective decision-making by considering various viewpoints from different perspectives of the organisation.

Synergistic Operations, Sales and Marketing for Manufacturing Companies certification by the Indian Institute of Management, Indore, is a 4-day long programme aimed at senior and middle-level management professionals who are involved in sales, marketing, distribution, project, strategy and finance. The programme employs a number of interactive lectures and hands-on experiences to help the participants grasp synergistic concepts.

Performance Marketing is the broader term that works when the advertisers or the organizations connect with the publishers to design the advertisements for their company and publish them on the performance marketing channels like social media, search engines, embedded web channels, content writing, and many more. It is basically a digital marketing strategy that is driven by the results. Express Bootcamp for Performance Marketing course is provided by Board Infinity for the learners who are keen to be a part of this sector. 

Express Bootcamp for Performance Marketing training shall be delivered by industry experts like Oyo, Accenture, TATA AIA Life, Mysigma, etc. The learner shall have a firm understanding of the concepts in 94 hours and shall also be working on real-life-based projects. The learner shall be exposed to different tools such as google ads, canvas, LinkedIn, etc for teaching the techniques. Besides providing theoretical and practical knowledge the platform also provides career service and placement opportunities. After the completion of the course, the candidate will receive Express Bootcamp for Performance Marketing certification by Board Infinity. 

The Digital Marketer programme will help you excel in designing and building compelling content. Learn to use social media platforms to multiply your message. Master the skills to make your content visible and searchable. Further, the course covers fundamental concepts such as Google Analytics, Facebook advertisement, Ad campaigns, and more. 

The Udacity Digital Marketer Training will enable you to learn the working and effectiveness of advertisements and videos in driving traffic. Conduct email marketing, optimisation, and measuring metrics with Google Analytics. You will learn to set your marketing objectives and gauge your progress with practical KPIs. The Digital Marketer certification course curriculum also covers designing and modifying the landing pages and user interface to enhance its appeal. 

Moreover, the Digital Marketer Nanodegree Programme has a self-paced learning model that allows you absolute flexibility to train. Through the different Digital Marketer certification course projects, acquire a deeper understanding of the concepts and get enhanced learning results. 

Managing and Sustaining Pharma & Med-Tech Business Growth is a live online workshop that addresses and provides a vast knowledge of building a business in pharma & med-tech products in the spread of three days. The course successfully grabs a universal approach to attain an individual position in an aggressive market. It provides crucial insights on maximizing growth in every phase.

The Managing and Sustaining Pharma & Med-Tech Business Growth course is created and offered by IIM Bangalore, an institute well-known for its excellence. Apprehending and untangling the most challenging aspects in the industry, the workshop easily clutches the elaborate pharma and med-tech marketing model. 

The core content of the Managing and Sustaining Pharma & Med-Tech Business Growth training revolves around the inclinations and the hurdles in the pharma and med-tech industry and the structure of sustaining the business growth of the companies in the respective industry. It reveals market-oriented elements that are essential for operating new products and innovations and covers every viewpoint from a simple plan to the after-sales outlook.

Digital Marketing, mainly in the form of Social Media Marketing, has emerged as the most powerful marketing tool in today’s internet-savvy scenario. Therefore, the Digital and Social Media Marketing Strategies MOOC is made to impart the knowledge of prominent strategies utilised by organisations for marketing throughout digital media. You will explore the techniques necessary to excel in the tricky and competitive field of Digital Marketing.

The Digital and Social Media Marketing Strategies course at ISB is created to help you become an expert on useful tools including social listening, social graph, digital attribution, big data and A/B testing. Proficiency in these tools will boost internal and external business innovation. You will also learn how to assess the success of your marketing campaigns using various measurement methods.

Social Media and Digital Marketing have immense power to drive business growth due to the availability of tech devices in every household. Hence, Digital and Social Media Marketing Strategies certification course will make you ready to seize the opportunities by exploring intelligent marketing and advanced analytics concepts in great detail.

The certificate programme on competitive marketing strategy (live online programme) offered by IIM Bangalore is an overview of an efficient market strategy formulation and the correct implementation of it to get the desired results in any venture. 

The course outlines the need for strategizing according to the current market environment, the correct strategies for developing a plan of action and the benefits of an effective market strategy.

Strategizing for a venture needs a certain level of sensitivity to the external environment of the market. It requires the organization to determine what it can do to get the advantages of the market in their favour. 

Developing these successful marketing strategies will need a deeper insight into links between the strategy and its implementation on the ground, whilst factoring several other factors involved in the process like public image and customer satisfaction, etc. 

The IIMB certificate programme on competitive marketing strategy (live online programme)  will help candidates to learn the basic skills to understand, scrutinize, overcome and aid in the constructiveness of strategy development. The programme aims at developing candidates to learn and appreciate the linkages between various dynamic factors and their role in strategizing for the business. 

The course offers exposure in the right direction for practical learning. 

The online course on Digital and Social Media Strategies: Driving Business Growth by the Indian Institute of Management Bangalore provides the students with expert guidance in the field of management. The Digital and Social Media Strategies: Driving Business Growth  programme is offered by industry experts. The lectures for the session would be conducted by Professor G Shainesh and Dr S Raghunath. The Digital and Social Media Strategies: Driving Business Growth certification benefits the students by allowing them to attend interactive sessions on management over two weeks. After completing the Digital and Social Media Strategies: Driving Business Growth certification syllabus in the given time frame, students will be rewarded with a certificate. The Digital and Social Media Strategies: Driving Business Growth certification will help students get better career opportunities.

The Online Research for Marketing Decisions is a 3 days programme which is launched by the Indian Institute of Shillong via their online learning platform. The 3 days of this course covers topics on the behaviour of consumers, the process for carrying out marketing decisions based on online research, and finally about making a strategy related to the online consumers.

The process of digital transformation is ongoing and helps businesses understand the threats and opportunities for people taking important marketing decisions. Hence the Online Research for Marketing Decisions training will update, train, and ultimately make the students upskilled for researching online to make informed business decisions. The director of this particular programme is the faculty professor Raj Dash of IIM Shillong who has taken the charge of provisioning learnings to the interested participants.

The Neuroscience in Marketing Training Course is a 3-day long programme that focuses on the applications of consumer neuroscience in marketing. The certificate course designed for professionals aims to cover topics including the advanced scope and limitations of neuroscience methods employed in marketing.

Through the Neuroscience in Marketing Certification Course, learners will be introduced to various neuromarketing tools and their implications in the marketing sphere. The course is designed and delivered by the experts at the Indian Institute of Management Ahmedabad.

After completion of the Neuroscience in Marketing Live Course, learners will receive a certificate of completion. The course will be delivered through expert lectures, interactive discussions, case studies and simulation games.

This Effective marketing in service sector firms developing the service mindset course is being offered by the India Institute of Management Tiruchirappalli (IIM Trichy). This Effective marketing in service sector firms developing the service mindset course is designed to equip the participants with the strategic marketing mindset required to excel participants with the strategic marketing mindset required to excel in dynamic service industries. The key highlights include peer learning, case studies and expert insights led by the Prof. Meenakshi N. This Effective marketing in service sector firms developing the service mindset course delivers applied learning through collaborative sessions and real-world examples, aligning with IIM Trichy’s mission to build industry-ready leaders.

The Crafting and Executing Marketing Strategy course is being offered by the Indian Institute of Management IIM Tiruchirappalli (IIM Trichy). This Crafting and Executing Marketing Strategy course equips participants with strategic marketing insights and tools. Key highlights include focused modules on consumer strategy, pricing, digital integration, and branding. The participants will also benefit from real-world cases, peer learning, and personalised support. For full details and registration. The participants will gain strategic frameworks, execution plans, and implementation skills to drive measurable marketing outcomes. The participants will cover the design, planning, and execution phases of marketing strategy, gaining insight from high-impact sessions, interactive workshops, and peer-to-peer exchange.

The Legal Aspects of Marketing course is being offered by the Indian Institute of Management Tiruchirappalli (IIM Trichy). The participants will explore legal, ethical, and regulatory frameworks governing marketing communications, consumer protection, intellectual property, and digital advertising. The participants will be engaged in interactive sessions, real-world case studies, and group exercises across the three-day. This Legal Aspects of Marketing course emphasises training on advertising standards, consumer laws, competition policy, IP licensing, risk mitigation, and compliance. The participants will receive high-quality course materials, a participant kit, and a certificate. Ideal for marketing professionals, legal advisors, brand managers, and consultants. This Legal Aspects of Marketing course equips participants to tackle compliance challenges and manage legal risk effectively.

The SEO, SEM, and Google Courses by NIIT is a beginner-friendly study that includes 50 hours of extensive classroom training. The programme also features online guided practice of an additional 48 hours and classroom assessments for increased retention and improved learning outcomes.

The SEO, SEM, and Google certification course will teach you how to run effective ads on Google, Bing, etc. You will also explore SEO’s strategic and successful usage for appearing and ranking high in the search results.

The SEO, SEM, and Google course syllabus start with digital marketing fundamentals to provide a holistic foundation for Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) concepts. The curriculum also focuses on link building and backlinks, creating content for SEO, and schema mark-up For SEO. 

Besides, the SEO, SEM, and Google training prepare you for 5 Google certification exams. As a working professional, graduate, or student, this curriculum is ideal for you if you wish to add Google certifications to your resume or upskill by learning how to display ads and run search campaigns.