MBA Marketing Syllabus: Year Wise, Semester wise Subjects in Top Colleges
Every company designates a sales and marketing department for the advertising and branding of its products and services. Having qualified MBA graduates for the department can go a long way in ensuring the best results from the marketing efforts. There are many MBA colleges in India that provide MBA courses to management aspirants. Students will learn various management concepts and managerial processes in the MBA in Marketing syllabus. This will enable them to be well informed about the strategies, management, skills required, market research and theory that makes them better equipped to direct the sales of a company to higher levels.
Graduates with MBA in Marketing will have a better chance of being employed in managerial positions in the marketing or sales department, which is most likely to be present in every company that requires branding, as well as professional presentation of their goods and services.
MBA in Marketing Subjects
MBA Marketing courses in India are of two years duration and can be pursued after the completion of any undergraduate degree. MBA Marketing subjects cover theoretical concepts of advertising, digital marketing and customer psychology. The MBA in Marketing syllabus encourages practical application projects where skills of leadership, communication, teamwork, business ethics and more are thoroughly exercised.
Each MBA college has its own distinctive MBA in marketing syllabus. But the subject matter across different syllabus types shares several similarities. We have discussed all the MBA marketing subjects in 1st semester and 2nd semesters. Here is a list of MBA marketing subjects that are more commonly found in most MBA in marketing syllabus:
MBA in Marketing Syllabus: First Year | |
Semester 1 | Semester 2 |
Marketing research | |
Managerial economics | Consumer behaviour |
Managing concepts | Advertising management |
Operational research and statistical analysis | |
Cost accounting | Accounting for managerial decisions |
MBA in Marketing Syllabus: Second Year | |
Semester 3 | Semester 4 |
Industrial marketing | |
Quality management | |
Customer relationship management | Management information system |
International Business | |
Brand management | Marketing for non-profit organizations |
MBA in Marketing Syllabus in IIMs
The Indian Institute of Management (IIM) is regarded to be a reputed and government-facilitated institute for management studies. The MBA in marketing syllabus in IIMs follows a term basis instead of semesters, where each year of the 2-year course is constituted by 3 terms. Here is a list of the MBA marketing subjects from the IIM MBA in marketing syllabus across India:
Group | Term I | Term II | Term III |
Finance & Control | Corporate Financial Reporting & Analysis | Cost Management | Corporate Finance |
Economics | Microeconomics | Macroeconomics | India and the World Economy |
Marketing | Marketing Management I | Marketing Management II | |
Organizational Behaviour | Organizational Behaviour I | Organizational Behaviour II | |
Public Policy and Management | Indian Economic & Political History | - | Indian Legal System |
Human Resources Management | - | - | Human Resources Management |
Strategic Management | - | - | Strategic Management |
Management Information Systems | - | Information Technology and Systems | - |
Operations Management | Statistics for Management | Risk Management | Production and Operations Management |
Qualifying Non-credit courses | Qualifying Mathematics | Managerial Communication II | Business Ethics |
There is a list of elective courses under each branch of MBA (for example – human resources, information systems and finance) from which the students can proceed with courses that are more in line with their long-term career goals. Here is a list of some of the MBA marketing subjects under the elective course options: -
B2B Marketing | Neuroscience & customer behaviour |
Advertising and sales promotion | Sports marketing |
Brand management | Strategies for digital marketing |
Customer relationship management | Customer value management |
Managing luxury business | Professional selling |
Browse Top MBA Colleges Accepting CAT Score: Location-Wise
MBA Marketing Syllabus in Top Colleges
The MBA in marketing syllabus in top colleges is a versatile combination of theoretical knowledge and practical application. The syllabus is designed to bring out on-hand experience and an in-depth understanding of the fundamentals of management. The MBA in marketing syllabus in top colleges is constantly updated to remain in correlation with the latest updates in contemporary society.
MBA Marketing Syllabus in Other Popular Colleges
The MBA in marketing syllabus in top colleges is specially curated to generate a high focus on the basics of management, theories with real-life examples throughout history and practical application through every part of the semester. Hence, the MBA in marketing syllabus in top colleges introduces the basic concepts in the initial semesters and unveils more condensed concepts related to the specialisation of marketing in the last two semesters. Some of the top colleges other than IIMs that offer quality MBA education in the marketing branch are mentioned below:
MBA Marketing Subjects in DYPU, Navi Mumbai- An accredited deemed university in Maharashtra, DYPU has offered several high-potential MBA graduates since 2002. It is also one of the leading top-ranked MBA institutes in India. Some of the MBA marketing subjects from the MBA in marketing syllabus in DYPU are:
Business laws | Consumer behaviour |
Marketing research | International marketing |
Distribution management | Retail management |
MBA Marketing Subjects in SIMSREE, Mumbai- Founded in 1983, SIMSREE is known for its impressive placement rates and its well-established industry network. Some of the MBA marketing subjects in the SIMSREE MBA Marketing course syllabus are:
Perspective management | Information system security audit |
Negotiation skills | Marketing Analytics |
Venture capital and private equity | Operations research |
MBA marketing subjects in KJSIMSR, Mumbai – Known for its SGMC (SIMSR global marketing conference), SIMSR has been advocating integrated facilities and means for its marketing management departments. Some of the MBA in marketing syllabus semester-wise in SIMSR are:
Brand management | Luxury marketing |
Personnel law | Services Marketing |
B2B Marketing |
MBA Marketing Subjects in JBIMS, Mumbai – The institute offers an extremely popular MBA in Marketing program for candidates featuring subjects like:
Perspective management | Marketing communication |
Econometrics | Rural and social marketing |
Distribution management | Diversity in workplace management |
MBA marketing subjects in Welingkar Institute, Mumbai – Some of the most important MBA marketing subjects in Welingkar’s MBA marketing course syllabus are:
Advanced brand management | Innovation management |
Consumer behaviour | Business Statistics |
Design thinking | Organisational behaviour |
Browse Top MBA in Marketing Management Colleges in Top Locations
MBA Marketing Management Colleges in popular states
Frequently Asked Questions (FAQs)
The demand for marketing specialists is always on the up due to high-end industrialization and the always-growing consumer base. This suggests a promising future for MBA in marketing graduates.
The most common designations that MBA in marketing graduates are employed in are marketing analyst, brand manager, marketing executive, sales manager, and marketing consultant among others.
The recruitment opportunities are based on individual experience and skills. There are multinational recruiters looking for the best marketing specialists. The digital marketing arena is also fast-growing, hence opening more opportunities.
MBA in marketing consists of core and elective subjects, imparting learners with the fundamental knowledge of marketing management along with marketing tools and techniques ranging from conventional forms of marketing to digital marketing.
An MBA in marketing is designed for individuals with a working experience of 2-5 years in their specialised field.
