87 Courses and Certifications

Online Marketing Courses & Certifications

With the increasing proliferation of online marketing and advertising, online marketing courses have become sought-after courses for marketing aspirants and professionals. These provide learners with the opportunity to learn how to effectively create, manage, and optimise online marketing campaigns for maximum success. 

With the best marketing courses online, they will also gain the skills, systems, and strategies essential to engage the audience of a business to transmit its message, product, and services using digital platforms. In addition to online marketing courses with certificates, many online learning platforms and institutes worldwide also offer free online marketing courses with certificates

What is Marketing? 

The term marketing refers to the process of creating brand value through advertisements and promotions of products and services to customers, clients, partners, and society at large. Online marketing helps build brand awareness among target audiences, improving sales, boosting revenue, and increasing brand recognition and reputation. 

It is not only a rapidly growing industry but also a sought-after career option among students.

Who Can Pursue Online Marketing Courses?

If you want to learn marketing techniques and practices to build a career in this field. Again, if you have a unique set of skills like communication, interpersonal skills, public speaking, and relationship building then online marketing courses are for you. If you are a professional working in sales strategy, advertisement, media planning, and public relations then you can try a hand at these courses.

Eligibility Criteria for Marketing Courses

To be eligible for online Marketing courses and online Marketing certifications in India, aspiring students must meet certain eligibility criteria. The eligibility criteria for online marketing courses can vary based on the course level (UG, PG, Diploma, and Certification) and institution. The online marketing course eligibility criteria are as follows:

  • Completion of 10+2 in any stream with a minimum aggregate of 50% marks from a recognised board for undergraduate courses in marketing.
  • A bachelor's degree (BBA/B.Com or equivalent) from a recognised university for postgraduate marketing courses.
  • Some universities may require candidates to qualify for an entrance exam conducted at the central, state, and institute levels for admission to marketing courses. Some popular entrance exams include SET, AIMA UGAT, BHU UET, CAT, XAT, and more.

Skills Required for Online Marketing Courses

Students are required to possess a unique set of skills for pursuing these kinds of courses. Some of the popular skills mentioned below can help with doing marketing job diligently are the following:

  • Business Ethics
  • Excellent Communication
  • Brand Awareness
  • Problem-Solving
  • Interpersonal Skills
  • Analytical Mindset
  • Adaptability
  • Research

What Will You Learn in Marketing Courses?

Online marketing courses cover a wide range of subjects and topics, equipping students with invaluable skills for success in modern business. The course helps students develop skills related to digital marketing tools and techniques, strategies, and best practices. 

Below, we have mentioned some of the subjects taught in an online marketing certification course.

Digital Marketing: With digital marketing, students will learn various marketing tools and practices that they can use for branding and promotion of a business product. The subject will also explore different marketing channels that can help businesses to reach their audience. 

Search Engine Optimization: The subject discusses about the fundamentals of SEO, how search engine works, and the role of keywords. With search engine optimization, students will also learn on-page optimization, off-page optimization, SEO content creation, and SEO best practices and algorithm updates.

Social Media Marketing: This is a specialised subject that teaches the marketing fundamentals of social media, and its role in the digital marketing landscape. With social media marketing, students learn to create a comprehensive social media strategy and identify and collaborate with influencers for their brand engagement.

Other subjects in an online marketing certification course include content marketing, marketing analytics, search engine marketing, email marketing, digital analytics, e-commerce, and conversion optimization.

Popular Marketing Certification Courses

By pursuing online marketing courses with certificates, students will be familiar with marketing basics, best practices, and tools and techniques that help them get placed in top companies. Online digital marketing courses or marketing certification courses online are career-oriented online courses and can be pursued anytime from anywhere. 

These certification courses in marketing also offer specialisations in diverse fields such as digital marketing, finance, sales and marketing, market research, and data analytics. Furthermore, you can find various free online marketing courses with certificates from top online learning providers such as Coursera, Udemy, and edX, and institutions worldwide.

Explore Best Marketing Management Certifications from Top Providers

Career Options after Marketing Courses

Several lucrative career prospects are available after the best online marketing courses. You can go into the fields of advertising, sales, public relations, media planning, social media marketing, email marketing, and brand management. You can also work in content marketing and copywriting, growth marketing, event marketing, retail, e-commerce, and corporate organisations. 

After marketing courses online, you can even become an entrepreneur and start your own business.Below are some of the job roles you can explore after marketing online courses:

Content Marketing Specialist: Content Marketing Specialists are responsible for providing support to businesses with robust content. They are in charge of creating, editing, and developing material for digital marketing. Writing skills, analytical mindset, and SEO ability are certain skill sets required for a Content Marketing Specialist.

Brand Manager: Brand Managers monitor market trends and supervise advertising and marketing activities to deliver the intended message of a particular product or a service to the target audience. Brand Managers are required to possess certain skills like brand awareness, relationship building, budget management, and more.

Social Media Manager: Social Media Managers play a critical role in building or improving a brand’s or a company’s website traffic using social media networks. They also create brand awareness and implement marketing and brand strategy. Social Media Managers further support and drive promotional activities.

Public Relations Specialist: Public Relations Specialists support building the trust of the public in a certain brand. They directly function in liaison with media outlets. They work in different sectors and require a unique set of skills such as communication, organisation, patience, management, and more.

Market Research Analyst: Market Research Analysts are professionals who research the current market trends. They make insights that are easily visually appealing, digestible, and actionable for clients. Critical thinking, problem-solving, research, and industry knowledge are certain required skill sets for a Market Research Analyst.

Marketing Salary Trends

With different marketing jobs, the pay scale of marketing professionals varies at large. The remuneration also varies depending on qualifications, industry, skills, and experience. Factors like employers and job locations might also create salary differences. 

According to PayScale, the average salary of a Marketing Manager in India is Rs. 680,577 per annum. Mentioned below is the salary of different marketing job roles in India that is based on job roles after courses for marketing professionals

Job Roles

Average Base Pay (annually)

Brand Manager

Rs. 878,030

Social Media Manager

Rs. 313,044

Market Research Analyst

Rs. 370,909

Product Marketing Manager

Rs. 1,236,991

Sales Manager

Rs. 553,653

 *Source: Glassdoor and PayScale

Scope of Marketing

In a business, marketing is a crucial aspect of its growth. It helps business professionals to analyse and target audiences, improves sales, boosts revenue, builds reputation, and creates strong relationships between the company and customers, clients, and partners. 

After completing online marketing courses for beginners and professionals or free online marketing courses, you will find numerous career opportunities in both private and public organisations. You can become a project manager, marketing manager, sales manager, industry analyst, or SEO Analyst; the possibilities are endless if you have done courses in marketing.

Top Recruiters

Both global and Indian recruiters are always on the lookout for hiring marketing graduates. If you are looking to start a career in marketing then these are some of the most sought-after companies that offer job opportunities to those who have attended marketing classes.

  • Hindustan Unilever
  • Amazon
  • Nestle
  • Tata Motors
  • LIC
  • Apple
  • PepsiCo
  • Volkswagen

FAQs

Q: Where can I learn marketing skills for free?

A: Platforms like Great Learning, UpGrad, edX, and Udemy offer the best marketing courses and certifications from top universities worldwide.

Q: How can I learn marketing online free?

A: Yes, you can pursue free online marketing courses by signing up on platforms like Coursera, edX, LinkedIn Learning, and Hubspot.

Q: Can I study marketing online?

A: You can enroll in online marketing courses with certificates that will teach you about marketing basics, principles of marketing, and processes of the implementation of marketing activities, plans, strategies, and methods to boost an organization’s revenue. It is worth pursuing because online marketing courses are often more than worth the money for the number of benefits included.

Q: Is an online Marketing course worth it?

A: Online marketing courses are worth pursuing as they help you equip the latest marketing tools and techniques used by companies in the marketing industry. These online courses open up numerous career options to accomplish success in the industry.

Q: How hard is online marketing?

A: Learning online marketing classes can be difficult. However, if you have some basic skills and an interest in exploring new things in the industry, you can easily learn online marketing. You will need to possess an understanding of the latest developments in the realm of marketing.

Q: What are the basic marketing skills required to pursue the best marketing certification courses?

A: To pursue courses for sales and marketing online or offline, you must possess a unique set of skills such as communication skills, public speaking, interpersonal skills, brand awareness, and adaptability.

Q: Which are the best colleges for marketing courses in India?

A: Apart from IIMs, many colleges/universities in India offer the best marketing courses. They include the International School of Management Excellence, Bangalore; ICFAI University, Dehradun; NMIMS University; Jain University; and others.

Career Category
Specialization
Job Role
Skills

Pricing

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To
Online Degree

MBA Sales and Marketing

The DY Patil online MBA in Sales and Marketing course is designed to equip students with the fundamentals of sales and marketing. Students are provided with the theoretical as well as practical knowledge necessary to excel in the field of sales and marketing. Candidates after successful completion of the sales and marketing programme are also offered a completion certificate from DY Patil University

The DY Patil MBA in Sales and Marketing online course strengthens students' expertise in the importance of sales and marketing. Students are provided numerous opportunities from internships to workshop options to different options to advance their careers in sales and marketing. The programme equips students with the skills necessary to excel in the dynamic field of sales and marketing, empowering them to thrive in various professional settings.

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24 Months
1,70,000
Certificate

Certificate Program for Pharmaceutical Sales Training

The Certificate Program for Pharmaceutical Sales Training course aims to imbue industry-specific brand marketing skills for business development managers.  This Executive Development Programme is developed, keeping in mind the goals of the participants. Candidates will acquire deep learning and skill development through various interactive exercises. 

The Certificate Program for Pharmaceutical Sales Training curriculum is a hybrid one, comprising online sessions with self-directed learning and contact sessions. Candidates with an acute need for continuous learning will benefit from the experienced faculty through different learning methods, including online forums to collaborate with fellow learners and instructors.

The Certificate Program for Pharmaceutical Sales Training is a twelve-month course, comprising nine modules. Each module contains tailor-made topics to gain insight into pharmaceutical sales education for individuals seeking career progressions in the pharmaceutical industry. The online sessions will be held by the Department of Pharmacology’s faculty at the Shri Sathya Sai Medical College & Research Institute, Sri Balaji Vidyapeeth, Puducherry.

...Read More
12 Months
60,000
Skills Covered:
Marketing skills Sales skills
Certificate

Kellogg Sales School: Professional Certificate in Sales

The Kellogg Sales School: Professional Certificate in Sales certification is a 5 monthly course. This certification is an online one that is jointly conducted by Emeritus, and Kellogg Executive Education. This online certification course will always be of help in developing greater insights of sales that in turn will help in building customer-centric insights for driving impact.

The Kellogg Sales School: Professional Certificate in Sales training will be basically combine 3 main elements like research-based content, activation of knowledge, and skills, and finally, learning by award-winning experts. With this certification programme, the candidates can codify the skills, knowledge, and discipline of expert salespeople into actions. The entire content of this programme will be curated based on individual learning needs that can leverage peer learning power. Through a user-friendly platform of Emeritus, the content navigation is real, and a piece of cake for all the participants.

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7 Months
$ 6,500
Skills Covered:
Sales skills
Executive Program in Strategic Sales Management

Offered by

Certificate

Executive Program in Strategic Sales Management

The Executive Program in Strategic Sales Management certification is a 4 months online course. The classes are held virtually where instructors lead the sessions. The course is provided by Jigsaw Academy, and the syllabus along with the certificate is curated and offered by the Indian Institute of Management, Indore. Jigsaw Academy, a part of UNext, has developed this course for professionals to stay updated with their strategic skills in sales management.

The Executive Program in Strategic Sales Management training focuses on awarding the basic and fundamental aspects of client retention, sales in the new age, strategic sales management and different strategies for enhancing the growth of the business. This course will actually inspire sales professionals for upskilling their capabilities in sales, and become extremely proficient in the sales force. These skills can make the professionals dynamic under volatile environments, and become an asset to their organization.

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4 Months
1,25,000
Skills Covered:
Sales skills
Sales and Business Development

Offered by

Certificate

Sales and Business Development Course

The Sales and Business Development Course certification are 4 months of live training organised by AttainU. This course prepares everyone who is participating with industry and research-backed skills in evening classes. The course is great for beginner-level candidates. AttainU organizes live sessions of lectures which can be accessed later in a recorded format on the learning portal. 

The Sales and Business Development Course training offers placement support right after the third month of the course gets over. The students are helped to prepare completely with this business development sales training course through daily or monthly tests, assignments, or even case studies. This training programme will teach skills in the field of human resources, sales or business development that gives a chance of landing a job with a minimum salary of 4 lakhs, and a maximum of 7 lakhs per annum.

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4 Months
Beginner
37,000
Skills Covered:
Sales skills

Offered by

Certificate

Advanced Certificate Program in Sales

The Advanced Certificate Program in Sales is a specialized course that will equip learners with the knowledge and skills required for the career of a sales professional. The course involves a detailed description of the techniques and toolkits of sales.

Through the Advanced Certificate Program in Sales is a Live Course, you will be trained by industry best faculty members and will be provided with guaranteed placement assistance for securing jobs with impressive salaries. Upon successful completion, you will receive a certificate that will make you a certified sales professional.

The Advanced Certificate Program in Sales Online Training evaluation will follow a continuous evaluation structure that includes assignments, real-world projects, case studies and more.

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15 Weeks
60,000
Skills Covered:
Marketing skills Customer service Sales skills
International Marketing

Offered by

Certificate

International Marketing

The ‘International Marketing’ certification training is a management studies course developed for the students to gain a comprehensive understanding of the functioning of international markets and the promotions of brands in the global context. This online certification course is provided by Swayam free portal in collaboration with the Consortium for Educational Communication (CEC).

The participants of this course are guided by Dr. Meeta Nihalani, the head and associate professor of commerce in the department of management studies at the Jai Narian Vyas University Jodhpur. The course modules and classes of this elective program can be completed in fifteen weeks. The undergraduate level training program is designed for the students to learn about the factors and strategies that create an impact in the markets worldwide.

The ‘International Marketing’ online certification program enables students to get a certificate and credit points after finishing the course of study with the assessments according to the qualifying criteria.

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15 Weeks
Skills Covered:
Marketing skills Brand Management
Telecaller Auto Dealership ASC Q1105

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Certificate

Telecaller - Auto Dealership (ASC/Q1105)

Telecaller - Auto Dealership (ASC/Q1105) certification course is of 12 weeks, designed for the people who aspire to be a part of telecalling in an auto dealership or the experienced ones who want to enhance their knowledge. The course shall upgrade the skills of experienced telecallers by introducing them to advanced techniques of sales. In addition to this, the Telecaller - Auto Dealership (ASC/Q1105) training will also help the freshers by providing them with the knowledge and techniques about telecalling and associated sales and marketing in the industry. The course is available on the TCS iOn portal, and it is jointly designed with ASDC and Skills Trainer. 

Telecaller - Auto Dealership (ASC/Q1105) classes are available online for all the candidates who have successfully logged in and paid the fee of the course. This is a self-paced online course that expects the commitment of 1-2 hours per week from the candidates. The certificate program comprises different modules, visual aids, and assessments for the progress tracking of an individual. All the candidates who would pass the assessment with a 70% score shall be awarded Telecaller - Auto Dealership (ASC/Q1105) certification by ASDC and Skills Trainer.  

Also Read, 

Sales and Marketing management certification course.

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12 Weeks
589
Skills Covered:
Sales skills
Certificate

Mastering Sales: A Toolkit for Success

During the ten weeks Mastering Sales: A Toolkit for Success program, salespersons will build on their existing skills and methodologies to learn best practices for sales. This is a high-performance-based online course, during which candidates will get to interact with global sales leaders and get to push their learning process through an exclusive sales toolkit. 

The Kellogg Mastering Sales: A Toolkit for Success course focuses on creating high-impact sellers through knowledge, discipline, and skill. The training curriculum derives from the Kellogg Sales Institute’s research to teach practical and proven techniques to drive sales. Moreover, the candidate’s learning will be complemented by a sales toolkit with over 30 cutting-edge sales tools. 

The online course on Mastering Sales: A Toolkit for Success by Emeritus has an expert instructor from the Kellogg School of Management along with a distinguished panel of guest speakers. Besides, it provides practical learning and enrichment through industry interactions, peer review sessions, and personal assessment opportunities.

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10 Weeks
$ 2,600
International Marketing

Offered by

Certificate

International Marketing

International Marketing Certification is about a social and managerial process by which individuals as well as corporate offices obtain what they need and want through creating and exchanging products and value with others internationally or across the borders.

International Marketing Classes will provide basic theories of Internal Business, various types of entry strategies to the International Market, International marketing management, understanding risk associated with expansion & risk mitigation plans. 

It will also help in making social & cultural exchange possible between different countries of the world alongside goods and services, cultural integration is achieved at global level.

All students enrolled get an International Marketing Certification by Indian Institute of Technology Kharagpur (IIT Kharagpur) under the Swayam Initiative by Government of India. 

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8 Weeks
Free
Certificate Program in Analytics Simplified for Day to Day use for Marketing Professionals

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Certificate

Certificate Program in Analytics Simplified for Day to Day use for Marketing Professionals

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Course will help Managers understand the nitty-gritty of Data Analytics, even if they do not have a technical background in statistics, coding, and data mining. The program uses MS-Excel to introduce all the different Sales, Marketing, and Retail management components.

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Syllabus covers Marketing Analytics and associated algorithms. You will learn how to use MS-Excel and Excel add-ins to organize real datasets, analyze the data and interpret it, establish patterns and relationships, and facilitate improved decision-making for businesses.

The total duration of the Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Training is 30 hours, spread over six weeks. Live classes will take place on weekends only. For, participants will receive a detailed schedule in due course. Once participants complete the training, they will receive a joint certificate from IMT Nagpur and the ASI (Analytics Society of India).

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6 Weeks
12,500
Skills Covered:
Marketing skills
Certificate

Integrated Marketing Communication and Sales force

The Integrated Marketing Communication and Salesforce online course is an undergraduate-level course for people who want to gain knowledge in the field of marketing communication. The course covers different topics related to the subject such as elements of personal selling, principles of marketing communication, advertising, public relations, etc. The mentor of the program will complete the syllabus in 6 weeks. Students can get benefitted from the program for more than the duration of the course. Candidates can apply for the Integrated Marketing Communication and Salesforce training without paying any registration amount and can also access the course material too without any fees.

Candidates will be able to get a certificate for this program at the end if they wish to acquire the certificate. The certificate available for this Integrated Marketing Communication and Salesforce certification is verified as it contains the name of the student, acknowledgment, and the logo of the institution. Candidates can download the study material for their personal benefits too and can clear their doubts with the help of a discussion platform provided to the students by the platform. Students can take up the course as per their wish since it is a self-paced course.

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6 Weeks
Skills Covered:
Advertising skills Public Relations skills Marketing skills Sales skills
Certificate

Introduction to Marketing

6 Weeks
Beginner
Free
Sales and Distribution Management

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Certificate

Sales and Distribution Management

Sales management is the broader concept that selects means and methods by which a sales force, sales techniques, and sales operational strategies are built. Distribution management on the other hand is the manner by which the products and services are made available to the customers. Both of these concepts decide the strategies that shall be adopted to increase the sales of the company. These strategies are the backbone of any company that determines the gain or loss. Sales and distribution are inseparable parts of the entity. The certification course of Sales and Distribution Management provided by TCS iON shall guide the learner on both of these processes. 

The sales and Distribution Management online course is for the people who want to enter the sales domain of any company or the working professionals who desire to upgrade their skills. This is a self-paced course of 5 weeks and the learner must commit at least 5-6 hours per week to complete the course on time. The modules of the course shall provide the sales and distribution management knowledge from basic to advanced levels. After the completion of the course, the learner shall receive Sales and Distribution Management certification by TCS iON. 

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Sales and Distribution management certification course by IIT Kharagpur

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5 Weeks
3,000
Skills Covered:
Sales skills

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Certificate

Influence Essentials for Leadership and Marketing

5 Weeks
Beginner
July 26 - December,30 2022
Free

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Certificate

Introduction to Sensory Marketing Strategy

5 Weeks
Beginner
Free
Fundamentals of Technology Sales

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Certificate

Fundamentals of Technology Sales

5 Weeks
Beginner
Free
Marketing Essentials

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Certificate

Marketing Essentials

5 Weeks
Beginner
Free
Design Thinking A Primer

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Certificate

Design Thinking - A Primer

Design thinking is a systematic method and a unique approach to problem-solving. It is an innovative process that offers a solution-based and hands-on approach to human-centric problems. Design Thinking- A Primer online program is an elective faculty development program that will introduce you to the concept of design thinking and its use to make our lives better and easier. 

The Design Thinking - A Primer certification falls under Management Studies and is an AICTE approved program. You can learn this course for four weeks and there are no prerequisites attached to it. Hence, you only need to be interested in the subject to enrol in the free program. Moreover, the IIT Madras faculty has designed this comprehensive course, and it will be delivered in the form of video lectures.

The program also includes multiple live sessions that you can attend to learn more about the course curriculum. After completing the Design Thinking- A Primer training, you can earn the course completion certificate by qualifying for the written proctored exam with a valid score.

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4 Weeks
Free
Skills Covered:
Design thinking
The Birth of a Salesman Fundamentals of Sales

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Certificate

The Birth of a Salesman (Fundamentals of Sales)

The birth of the salesman is the online certification course provided by TCS iOn for all the fresher and experienced sales associates who want to gain expertise in this profession. Sales are not something that can be learned through books rather it is a skill that needs to be acquired with time and experience. The Birth of a Salesman (Fundamentals of Sales) online course discusses the journey of a sales associate, Abhay. The aim of the course is to guide learners on the foundations of sales and make them proficient by teaching them the tactics through the fictional character of Abhay. The successful running of any company depends upon its sales and profit. Hence, sales are directly proportional to the profit of the company. 

The Birth of a Salesman (Fundamentals of Sales) certification course is one monthly course with a fee structure. The course is designed in an innovative way of teaching through the medium of visual aids and fictional characters. With the journey of Abhay as a salesperson, the learners will be able to grasp the skills required to be an efficient salespeople. During the tenure of 4 weeks of the course, candidates must commit at least 4 hours per week to complete the course on time. In addition to the visual aids, the online course also has assessments and tests for self-tracking. After the completion of the course, the candidates will be awarded The Birth of a Salesman (Fundamentals of Sales) certification by KnowLes and TCS iON jointly. 

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4 Weeks
4,000
Skills Covered:
Sales skills
Certificate

Global Strategy II: Doing Business in The Global Economy

Global Strategy II: Doing Business in the Global Economy Certification course explores the ways firms or organizations overcome challenges when operating in global economics. Corporations trying to succeed in the global economy need to develop different types of strategies or plans depending on which location they are conducting business or what type of business they are doing. Students taking this Global Strategy II: Doing Business in the Global Economy Classes will learn how to determine the best strategy to follow while expanding the business globally, the advantages and disadvantages of such strategies, and the appropriate responses to external pressures. 

Most multinational companies talk about going global - they are moving internationally, outside their home or base countries. It is important to precisely choose such locations because the strategic benefits are completely different.

All students get Global Strategy II: Doing Business in the Global Economy Certification by Coursera.

...Read More
4 Weeks
3,990
Certificate

Marketing Fundamentals: Who Is Your Customer?

4 Weeks
Beginner
Free
Marketing Innovative Products and Services

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UMD via Edx
Certificate

Marketing Innovative Products and Services

4 Weeks
Beginner
Free
Viral Marketing and How to Craft Contagious Content

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Marketing Delivering the Value Proposition

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Certificate

Marketing - Delivering the Value Proposition

4 Weeks
Beginner
Free
Marketing Operations

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Certificate

Marketing Operations

4 Weeks
Beginner
Free
Marketing Foundations

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Certificate

Marketing Foundations

4 Weeks
Beginner
Free
Certificate

Customer Centric Innovation

4 Weeks
Beginner
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