MBA in Digital Marketing Syllabus and Semester wise Subjects in Top Colleges
MBA in Digital Marketing is a two-year postgraduate programme that helps MBA students gain all of the necessary skills and knowledge for the fast-paced world of digital marketing. The MBA in Digital Marketing curriculum introduces students to various aspects of digital marketing, which is becoming increasingly popular among MBA students. The MBA in Digital Marketing syllabus provides learners with the knowledge of the art of using classic management strategies in the online world. Digital Marketing has emerged as an extremely popular approach, and both new and existing companies prefer online platforms to promote and advertise their products and services.
In this article, we will discuss MBA in Digital Marketing colleges in India, MBA in Digital Marketing scope, MBA in Digital Marketing fees, and MBA in Digital Marketing syllabus.
The MBA Digital Marketing syllabus encompasses subjects that acquaint students with concepts of website design using WordPress CMS, email marketing, content creation and promotion, SEO, SEM, SMM, mobile marketing, geo-marketing, YouTube video marketing, website data analytics, affiliate marketing and blogging. Upon successful completion, MBA graduates will have numerous career options in digital marketing, content creation and marketing, email marketing, social media marketing, affiliate marketing and influencer marketing, PPC advertising, and copy writing.
MBA in Digital Marketing Subjects
MBA in Digital Marketing offers a unique academic curriculum, depending on the college chosen. While the MBA in Digital Marketing subjects might vary across colleges, the general overview of the MBA Digital Marketing syllabus in top colleges remains the same. Here are some of the most important MBA Digital Marketing subjects:
MBA in Digital Marketing Subjects: First Year | ||
Semester 1 | Semester 2 | |
Foundations of Management and Organization Behavior | Financial Management | |
Accounting for Managers | Product and Brand Management | |
Managerial Economics | Consumer Buying Behaviour | |
Quantitative Techniques for Managers | Fundamentals of Digital Marketing | |
Marketing Management | Integrated Marketing Communications | |
E-Commerce | Website planning and structure | |
Lab for Microsoft Office | Business Research Methods -Workshop | |
Personal Development, Communication, Teamwork-Workshop | Communication and Leadership Development Workshop | |
- | Content management system-Lab | |
MBA in Digital Marketing Subjects: Second Year | ||
Semester 3 | Semester 4 | |
Search Engine Marketing & Search Engine Optimization (SEO) | Services Management | |
Social Media Marketing | Strategic Management | |
Content Marketing | Personal selling and Sales Management | |
Digital Entrepreneurship | Project Management for Digital Marketing Firms | |
Lead Generation and Marketing Automation | Affiliate Marketing and Google Ad Sense | |
email marketing, Mobile Marketing and Video Marketing | Analytics- Web and Google | |
SPSS Lab | Lab: LinkedIn and Twitter Marketing | |
Placement Training | Creative, Design Thinking and Skill Development | |
Summer Internship | Placement Training | |
- | Project Work | |
MBA in Digital Marketing Syllabus in Top Colleges
MBA in Digital Marketing in leading business schools specifically designed to inculcate digital marketing techniques and practices. During the first two semesters of the digital marketing MBA syllabus, students are taught a variety of subjects related to the overall aspects of digital marketing management. After students develop a thorough understanding of the key principles of digital marketing management, they are taught specific digital marketing-related subjects for the last two semesters, allowing them to gain knowledge of all aspects of management with a special focus on digital marketing. We have discussed some of the best colleges for MBA in Digital Marketing in India.
MBA in Digital Marketing Syllabus in IIMs
Indian Institutes of Management (IIMs) are considered the best business schools in India, which is why students from all over India are eager to get into IIMs. However, there are currently no IIMs that offer MBA/ PGDM in Digital Marketing, but some do offer digital marketing certification courses:
IIM Calcutta offers a six-month programme divided into three modules – Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS).
IIM Rohtak is offering a six-month Certificate Program in Digital Marketing and Marketing Analytics (CPDMMA).
IIM Kashipur offers Executive Certified Program in Digital Marketing (ECPDM).
IIM Bangalore is offering a two-day program conducted on campus – Advanced Digital Marketing Course.
MBA in Digital Marketing in India has a wider scope and this course is offered by many IIM's. Digital Marketing by IIM Indore aims to introduce students to the operational details of how specific marketing goals can be achieved with digital marketing. Digital Marketing certification courses comprehensively cover important digital marketing concepts like SEO, SMM, PPC and several others. The digital marketing certification syllabus is divided into 3 modules as follows:
Digital Marketing Certification Syllabus | |
Module 1: Digital marketing strategy and operations | |
Subjects | |
Crowdsourcing: How it works | Web development, design, and copy |
Digital marketing strategy | - |
Module 2: Advertising and public relations | |
Subjects | |
Pay-per-click advertising | Online reputation management |
Online advertising | - |
Module 3: Email, social media and optimization | |
Subjects | |
Email marketing | Affiliate marketing |
Social media strategy and channels | Search engine optimization |
Browse Top MBA Colleges Accepting CAT Score: Location-Wise
MBA in Digital Marketing Syllabus in Other Colleges
The MBA Digital Marketing Syllabus in other leading business schools of India, besides IIMs, varies slightly according to the colleges. But the core concepts of the subjects are given equal importance in each institution. Mentioned below are the details of the MBA Digital Marketing syllabus in top colleges in India:
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MBA in Digital Marketing Syllabus in ITM, Mumbai
PGDM Digital Marketing and Transformation is a two-year (4 Semesters) full-time postgraduate diploma program offered by ITM Mumbai. The program covers subjects like:
Advanced Analytics using R | Enterprise Systems |
Applied Statistics | Management Accounting |
Entrepreneurial Management | Data Analytics Using SAS |
Introduction to Big Data | Business Law |
International Business | Data Analytics Using R |
Also Read: Post Graduation Programme in Digital Marketing by IIDE
MBA in Digital Marketing Syllabus at Techno India University
MBA in Digital Marketing syllabus is for two years with four semesters.MBA in Digital Marketing and Advertising is a unique speciality offered by the Techno University of India. The curriculum is prepared with the industry in mind with a focus on hands-on and applied to learn to groom students for the competitive and fast-growing sectors of Digital Marketing & Advertising.
Introduction to Digital Marketing and E-Commerce | Search Engine Marketing |
Email Marketing | Social Media Marketing-I |
Content Marketing | Digital Branding |
Affiliate Marketing | Mobile Marketing |
Online Reputation Management | Consumer Insights |
MBA in Digital Marketing Syllabus in JSS Science and Technology University, Mysore
The MBA in Digital Marketing is an interdisciplinary business and technology study program that prepares students for a successful online business. The digital marketing course syllabus has a deep focus on digital skills to ensure that the students are up to date with the latest digital marketing trends. The two-year program is the first of its kind offered under the auspices of JSS S&T University. Its training program and curriculum are on par with some of the best digital marketing management courses offered by top universities around the world.
Mobile Marketing | Online reputation management |
Email Marketing | Pay-per-click advertising |
Content Marketing | Digital Branding |
Affiliate Marketing | Social Media Marketing |
Online Reputation Management | Search Engine Optimisation |
MBA in Digital Marketing Syllabus in Jain University, Bangalore
Jain University offers an MBA degree in digital marketing that empowers candidates with the latest knowledge and skills required to excel in the field of digital marketing. Some of the most important subjects that students will learn during this course include:
Digital Product Management | Web & Social Media Analytics |
Integrated Marketing Strategy | Marketing Analytics |
Growth Marketing | |
Brand Management for E-Commerce |
Frequently Asked Questions (FAQs)
Although the Digital Marketing certification course is shorter than the MBA Digital Marketing course, the second course is recommended because the first only covers the basics and the MBA module will be more useful for your career.
The choice is totally according to your interest. Some of the common job profiles are Content Marketing Expert, Search Engine Optimisation Expert, and Social Media Expert.
The MBA in Digital Marketing is a course that provides students with practical and theoretical lessons in digital marketing. The course includes traditional marketing but provides students with a different skill set.
The eligibility criteria for MBA in Digital Marketing may vary in different colleges. But you must hold a graduation degree in any stream from a recognised institute with a minimum of 50 per cent marks.
MBA in Digital Marketing provides a variety of career opportunities - Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, and Market Research Analyst.
